Best Buy, the largest consumer electronics retailer in the U.S., is trying a new strategy to increase sales.

They have already remodeled 67 stores into a new, non-traditional store model in which each store targets one or two specific types of client in an effort to take advantage of niche markets.

This venture into niche marketing seems to be working; Best Buy has reported that the restructured stores report sales increases of 8.4 percent, in comparison to a sales increase of 2.3 percent at its traditionally-configured stores.

Best Buy has announced its intention to convert 250 to 300 of its over 800 stores to the new model by the end of next year.

In another move to increase sales, Best Buy also has plans to increase its new computer repair services and extend this service to small businesses in certain markets.

To accomplish this, Best Buy will add 5,000 new repair service employees to the 7,000 “Geek Squad” employees it already has.